BBB began with two mates who rode bikes. Frank Moons and Chris Koppert had always been passionate about cycling; competing against each other and at a national and international level in the Netherlands.
In 1991, seeing a need for quality international brands in the Netherlands, Chris and Frank started a business importing cycling products from Italy and further abroad.
Inn just six years importing they realised that there was a genuine demand for Dutch cycling products and created the BBB brand with the intention of designing and manufacturing high quality aftermarket components, accessories and clothing. They have always focused on high quality, durable construction, inspired by the often harsh cycling conditions experienced in the Netherlands.
Today, BBB products are sold by independent retailers in over 40 countries, spanning over 40 product categories. With over 1500 products in total, if you need something to make your ride better or bearable, BBB has probably got you covered.
In just 15 years, BBB has won over 85 awards for product design including the fabled Eurobike Design Award. It’s not a case of quantity over quality: BBB strives to create products that work for the rider, whether they be riding on the UCI World Circuit, or on the local trails around home with the kids.
Frank and Chris sought a way to create a full line of products and sell them in stores without them being drowned out by everything else. They solved this by creating stores within stores. You will often find all BBB products in one place within a retail space, meaning it’s easy to select items that complement each other well.
BBB creates a diverse range of equipment suited to multiple disciplines within the cycling world. From bike pumps, to handle bars and shoe covers – BBB makes a product to fit, all of which are tested at the highest level by professional riders who work closely to help the designers and engineers at BBB improve on every product that has come before.
Since 2004, BBB has sponsored professional cycling teams and their products have been utilised by ten world champions, both on, and off the road. In 2015, BBB sponsored FDJ during their World Tour campaign, supporting them through such gruelling events as the Giro d’Italia and the Tour de France.